Privacy Policy
Introduction
Welcome to Sourceful Labs AB, corporate identity number 559382-0458 (“we”, “our” and “us”), providers of the www.sourceful.energy website, app, and related services. The privacy and security of our users are taken seriously. This Privacy Policy contains information on when and how we process your personal data and what rights you have when it comes to this data processing.
Data controller
Sourceful is the data controller for the processing of your personal data and is responsible for ensuring that all processing is carried out in accordance with applicable law.
How we process your personal data and why
To analyze how our website is used in order to make improvements
| What processing we perform | What personal data we process | Our legal basis for the processing |
|---|---|---|
| Analyse how you use our website to improve our website and services. To do this we use our own analytic cookies and the analytic service from Google Analytics. The analytic service means that we place a random ID on your device to distinguish your device from other visitors and acknowledge patterns in how our website is used. We will however not know who you are. The personal data we collect will be used e.g. to optimize functions and to adapt the websites to suit our visitors. | An encrypted version of your IP address which Sourceful cannot connect to you as an individual. Information about your device/browser (which area in the country you use our website from and your screen resolution). Information about your activities on the website. Other information Google has about you, e.g. information about from which site you found us. | Consent (6.1 (a) GDPR). Your personal data will be processed based on your consent. You can withdraw such consent at any time by contacting us. You can prevent Google Analytics from using your personal data by downloading and installing this browser add on. |
| Storage | ||
| Storage period: We will store your personal data for a period of twenty-six (26) months after your visit to our website. Google will continue to use your personal data for their own purposes and Google will inform you separately about such processing. |
To handle your notice of interest to use our services and waitlist programs
| What processing we perform | What personal data we process | Our legal basis for the processing |
|---|---|---|
| Store your answer to our Notice of Interest form. Handle your request for information on when the Zap device or V2X Charger is available for purchase. | Name Email address Contact details | Legitimate interest. Your personal data will be processed based on our legitimate interest in reaching out to customers who have signed up for more information about Sourceful. |
| Storage period | ||
| The data is stored until your request is handled and one year thereafter. |
To enter into an agreement with you and provide hardware devices and subscriptions
| What processing we perform | What personal data we process | Our legal basis for the processing |
|---|---|---|
| Enter into an agreement with you and manage your Subscription. Provide hardware device. Administrate and forward your order to the supplier/manufacturer of the hardware device. Manage payments including Reservation Fees for pre-purchase/waitlist programs. | Name E-mail address Postal address Payment information | The processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. |
| Storage period | ||
| The data is stored for as long as necessary to provide the hardware device in accordance with the contract, and to handle any claims based on the provision of the hardware device. |
To automatically find and connect to your solar inverter (via the Zap device)
| What processing we perform | What personal data we process | Our legal basis for the processing |
|---|---|---|
| Scanning the local network that the Zap device is connected to help the user automatically find their solar inverter. This functionality is also helpful for users who don't have their inverter IP set to static, as it allows the gateway to find the new IP assigned by the router and connect to it within a few minutes. | IP addresses and network information of devices connected to the local network | Legitimate interest in providing seamless connectivity and functionality for the user’s solar inverter |
| Storage period | ||
| We retain the new inverter IP after a scan, along with previously obtained information such as the inverter port, type, address, and, in some cases, the serial number |
To collect and process electricity consumption data through the Zap device
| What processing we perform | What personal data we process | Our legal basis for the processing |
|---|---|---|
| Collect and process real-time electricity consumption data from your electricity meter through the Zap device | Real-time electricity consumption data Timestamp of measurements Device identifier Meter readings and consumption patterns | Performance of contract (Article 6.1(b) GDPR). The processing is necessary for providing the service you have contracted us for through the Zap device. |
| Storage period | ||
| The data is stored for as long as you are using the Zap device and service, and for a period of 36 months thereafter for technical support and service improvement purposes. |
To provide the Active Control feature (optimization)
| What processing we perform | What personal data we process | Our legal basis for the processing |
|---|---|---|
| Execute remote optimization and automation of your connected energy devices (e.g., batteries, EV chargers, or inverters) to improve energy efficiency and cost savings, as requested by you when enabling the feature (Active Control). | Device status (e.g., charge level, set points) Control commands and execution logs Real-time energy consumption/production data used for optimization | Performance of contract (Article 6.1(b) |
Analytics and Marketing Technologies
We use various analytics and marketing tools to understand how visitors interact with our website, improve our services, and deliver relevant advertising. These tools collect and process data as described below.
Meta (Facebook) Pixel We use Meta Pixel to measure the effectiveness of our advertising campaigns and understand how visitors interact with our website after viewing our ads on Facebook and Instagram. Meta Pixel collects information about your visit, including pages viewed, actions taken, and device information. This data helps us optimize our advertising and show you relevant content about our energy solutions. Meta processes this data in accordance with their privacy policy. You can control how Meta uses your data for advertising purposes through your Facebook Ad Preferences.
TikTok Pixel We use TikTok Pixel to measure and optimize our advertising campaigns on TikTok. The pixel collects data about your website activity, which helps us understand campaign performance and reach relevant audiences. TikTok may combine this data with information from your TikTok account to personalize advertising. You can manage your TikTok advertising preferences through your TikTok account settings.
LinkedIn Insight Tag We use LinkedIn Insight Tag to track conversions from our LinkedIn advertising campaigns, gain insights about our website visitors, and build targeted audiences for future campaigns. The tag collects data about your visit, including pages viewed and actions taken. LinkedIn members can control how their data is used for advertising in their LinkedIn account settings. Non-members can opt out through LinkedIn's guest controls.
Reddit Pixel We use Reddit Pixel to measure the effectiveness of our advertising on Reddit and understand how Reddit users interact with our website. The pixel collects information about your browsing activity, including pages viewed, actions taken, and conversion events. This helps us optimize our Reddit advertising campaigns and reach relevant communities interested in energy technology. Reddit may match this data with your Reddit account to provide personalized advertising. You can control your Reddit advertising preferences through your Reddit account settings or opt out of personalized advertising at www.reddit.com/personalization.
HubSpot We use HubSpot as our customer relationship management (CRM) and marketing automation platform. HubSpot helps us manage communications, track customer interactions, and analyze website behavior. Data collected includes contact information you provide, pages you visit, emails you open, and forms you complete. HubSpot processes this data on our behalf and stores it securely within the European Economic Area where possible.
Microsoft Clarity We use Microsoft Clarity to understand how visitors use our website through session recordings and heatmaps. Clarity collects information about how you interact with our site, including mouse movements, clicks, and scrolling behavior. This helps us identify usability issues and improve the user experience. Microsoft Clarity does not collect personally identifiable information in session recordings. Data is processed in accordance with Microsoft's privacy policy.